In the News, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
We all have an internal list of how we want to engage with digital information. We all have preferences, we all have biases, and we all have trusted sources. But those preferences develop, they change, and they are motivated by our goals, which can be transitory. As...
Marketing Automation, Marketing Basics, Net-Results Product Features, Social Media, Thought Leadership, Uncategorized
I began my internship at Net-Results about a month ago, and I’ve been looking forward to my first Internlandia post. As a current design student at MSU Denver, I am learning that the transition from a college campus to a business office may be more challenging...
Marketing Automation, Marketing Basics, Net-Results Product Features, Social Media, Thought Leadership, Uncategorized
It’s Boulder Startup Week and I’m feeling inspired. You may have noticed the lack of an “Internlandia” in the title…I’m an official full-time employee now! I spent 3 months here as an intern making photocopies, washing cars, doing...
Agency Partners, In the News, Marketing Automation, Thought Leadership, Uncategorized
A dynamic trend is sweeping the digital agency landscape and it involves people, processes and technology. Clients and brands are increasingly turning to their agencies for staff “in-sourcing”, creative and innovative experiences, and technology...
Demand Generation, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized, Web Analytics
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused...
Agency Partners, Channel Partners, Demand Generation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation. Agile...
