Generational Marketing: Millennials & Gen Z

Generational Marketing: Millennials & Gen Z

Last week, we focused on Baby Boomers and Gen X (need a recap? Click here!). Today, we’re breaking down some generational marketing facts and tips for Millennials and Gen Z.  We all know these two generations have been the topic of conversation for the past several...
Generational Marketing: Boomers & Gen X

Generational Marketing: Boomers & Gen X

Generational marketing—who needs it?  Why, you do, of course!  Generational marketing is defined as “the approach to product development, CRM, communication, and marketing that recognizes generation as archetypes.” It can be challenging to craft worthwhile...
Important B2B Organic Social Marketing Tips

Important B2B Organic Social Marketing Tips

All too often, marketers tend to think social media is just for B2C businesses. Maybe you’ve been there yourself! Heck, before I started writing for B2B businesses, I would’ve said the same thing. However, in recent years it’s become evident that a social media...
5 Simple Steps to Great Social Media Content

5 Simple Steps to Great Social Media Content

“How do I write a good piece of content for social media posts?” Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for...