Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
Social media is a fantastic way to find leads and boost sales for your business. And if your business is already on social media, you’re in great company! 71% of small-midsize businesses reported using social media in 2021. It’s a non-negotiable these days and...
Last week, we focused on Baby Boomers and Gen X (need a recap? Click here!). Today, we’re breaking down some generational marketing facts and tips for Millennials and Gen Z. We all know these two generations have been the topic of conversation for the past several...
Generational marketing—who needs it? Why, you do, of course! Generational marketing is defined as “the approach to product development, CRM, communication, and marketing that recognizes generation as archetypes.” It can be challenging to craft worthwhile...
All too often, marketers tend to think social media is just for B2C businesses. Maybe you’ve been there yourself! Heck, before I started writing for B2B businesses, I would’ve said the same thing. However, in recent years it’s become evident that a social media...
