The Net-Results Blog
Are ebooks and PDF’s still considered an effective lead magnet?
I certainly consider them to be. How? It just comes down to providing something that someone considers to be valuable.
What is the best marketing advice you’d give to someone starting a business?
Biggest advice? Figure out your audience and best tactics before handing it off to someone else.
How can a marketing automation platform help me nurture a prospect through the sales funnel?
Marketing automation helps you move prospects down the funnel in two ways: 1. It allows you to…
What are key elements of a customer driven marketing strategy?
The key elements of a customer driven marketing strategy? Besides the obvious, it’s important to…
What are the qualities of a good lead magnet?
There are a few key qualities that make up a good lead magnet. First,…
Is email marketing still relevant?
A new infographic to prove once and for all that email marketing is relevant and here to stay in 2019!
Marketing Automation Term Glossary
The Marketing Automation Glossary: the terms and definitions you’ve been waiting for
If you use a marketing automation platform, which one is it and what is good or bad about it?
Before I was Director at Net-Results, I spent 6 years in the marketing automation industry as a consultant. Some of my insights on Net-Results vs some of the other tools:…
Where is the best place to learn about inbound marketing in 2019?
Reality. Sure, you can get up to speed on inbound marketing principles by reading blogs. Or taking the famous HubSpot certification courses. All good stuff. But the thing about marketing… you can’t just take a principle and expect it to work in the real world. No...
Can content marketing increase your website's conversion rate?
When talking about conversion rate it’s important to define what exactly you’re converting. If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage,...
Why would a company migrate from HubSpot to Marketo?
The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. So, let me try and shed some light on that question. HubSpot’s a great tool. It looks gorgeous and, for a marketing automation tool, is...
Platform Updates – January 25, 2019
It’s only January and 2019 is already shaping up to be an exciting year! We have some super exciting updates to share with you today (and even more in the pipeline — so make sure you subscribe to be notified when they roll out). Here are just a few of the ways we’re...
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