Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
Email marketing is one of the most powerful tools we digital marketers have to garner new, organic leads and nurture them into full-fledged smokin’ hot leads to hand off to our sales teams. But are we using it to the best of our knowledge? Likely not — but...
By now we all know email marketing is “where it’s at.” Meaning, when it comes to digital marketing, email marketing efforts reign supreme for conversion, lead generation, and so much more! When speaking with other digital marketers (like me!),...
Email marketing is one of the most important aspects of digital marketing — but you already knew that! 😉 Today, we’re talking about 3 best practices for email marketing that are often overlooked. Looking for the difference between email marketing and marketing...
One of our fab customers recently reached out for some advice regarding webinar promotion. This question really got our juices flowing and we felt this info was helpful for everyone (including us — it’s an excellent opportunity to read up on the latest tips)! So...
Ahhh…A/B testing (aka, ‘split testing’). I remember I first came across the basic notion/existence of A/B testing during the first week of my first marketing job. Fresh out of college, I thought I knew it all. I was running email campaigns,...
