How to use UTM in 2022

How to use UTM in 2022

Way back in the day, we wrote this blog post: Where are Your Leads & Revenue Coming From? What’s Working? The post was written around the time that UTM tracking was really integrated into the Net-Results platform. UTM (short for Urchin Tracking Module, in case...
B2B Marketing Best Practices

B2B Marketing Best Practices

Picture this: I’m attending a conference in downtown Denver. I’m diligently taking notes, like any good conference attendees do, during a panel of business owners discussing the importance of business branding. An audience member gets up and asks,...
3 Ways to Improve & Enhance your B2B Blog

3 Ways to Improve & Enhance your B2B Blog

There are so many misconceptions when it comes to B2B content creation. We’ve already discussed the importance and necessity of B2B social media profiles, but today we’re getting meta — we’re talking about B2B blogs! All too often, B2B content...
5 ideas to revive and repurpose your content

5 ideas to revive and repurpose your content

We’ve all heard it a thousand times: when it comes to marketing, content is king. With the sheer number of content types available to create, it’s a marvel of nature that anyone even struggles to create content, but it’s true that even the most...