Marketing Strategy 101

Marketing Strategy 101

I was talking to a friend who’s starting at a new marketing job, fresh into the industry. I realized how much there is to know and how complicated it can be. I wrote up a rundown on where I would start if going from the ground up on an organic or paid marketing...
How to use UTM in 2022

How to use UTM in 2022

Way back in the day, we wrote this blog post: Where are Your Leads & Revenue Coming From? What’s Working? The post was written around the time that UTM tracking was really integrated into the Net-Results platform. UTM (short for Urchin Tracking Module, in case...
B2B Marketing Best Practices

B2B Marketing Best Practices

Picture this: I’m attending a conference in downtown Denver. I’m diligently taking notes, like any good conference attendees do, during a panel of business owners discussing the importance of business branding. An audience member gets up and asks,...
3 Ways to Improve & Enhance your B2B Blog

3 Ways to Improve & Enhance your B2B Blog

There are so many misconceptions when it comes to B2B content creation. We’ve already discussed the importance and necessity of B2B social media profiles, but today we’re getting meta — we’re talking about B2B blogs! All too often, B2B content...