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![Marketing Strategy 101](https://www.net-results.com/wp-content/uploads/2022/01/marketing-strategy-101-1080x628.png)
Marketing Strategy 101
I was talking to a friend who’s starting at a new marketing job, fresh into the industry. I realized how much there is to know and how complicated it can be. I wrote up a rundown on where I would start if going from the ground up on an organic or paid marketing...![How to Use UTM to Track Your Marketing Efforts](https://www.net-results.com/wp-content/uploads/2021/12/utm-track-marketing-efforts-1080x628.png)
How to Use UTM to Track Your Marketing Efforts
Way back in the day, we wrote this blog post: Where are Your Leads & Revenue Coming From? What’s Working? The post was written around the time that UTM tracking was really integrated into the Net-Results platform. UTM (short for Urchin Tracking Module, in case...![B2B Marketing Best Practices](https://www.net-results.com/wp-content/uploads/2021/11/b2b-best-practices-1-1080x675.png)
B2B Marketing Best Practices
Picture this: I’m attending a conference in downtown Denver. I’m diligently taking notes, like any good conference attendees do, during a panel of business owners discussing the importance of business branding. An audience member gets up and asks,...![How marketing automation drives revenue at each stage of the funnel](https://www.net-results.com/wp-content/uploads/2021/08/ma-drives-revenue-1080x675.png)
How marketing automation drives revenue at each stage of the funnel
As marketers, we talk about “funnels” a lot — and to be honest, we’re often talking about the same rose by another name. Customer journeys, buyer roadmaps, and marketing and/or sales funnels trend towards referring to the same concept: all the...![3 Ways to Improve & Enhance your B2B Blog](https://www.net-results.com/wp-content/uploads/2021/08/b2b-blog-fr-1080x675.png)