Lightning Talks, Marketing Automation
Welcome to the Net-Results Lightning Talks, brought to you by the awesome Customer Success team! These are quick, digestible videos about the marketing automation industry and the Net-Results platform. Join Meredith from the Net-Results Customer Success team as...
Marketing Automation, Quora Answers
What’s missing in most popular marketing automation software is focus. That’s the reason we (at Net-Results, where we offer our own marketing automation platform) put out content like the Marketing Automation Buyer’s Guide. It’s because marketers (whom we...
Marketing Automation, Quora Answers
There can be only one answer to this question: a worthwhile marketing automation platform is the one that earns back its investment! Which, according to all kinds of research out there, can be a bit of a problem. Some platforms out there are extremely complicated...
Marketing Automation, Quora Answers
As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content...
Marketing Automation, Marketing Basics, Quora Answers
Marketing automation is really only about two things: Identifying prospects in your database whose timing is changing to your advantage (i.e. they are getting closer to making a buying decision),Building a relationship with prospects who aren’t ready to buy yet. (If...
Marketing Automation, Quora Answers
Universities, like businesses, need to attract customers — or in this case, students. Then, once the students are inside, they must be communicated with (through various channels). Oftentimes these communications must be geared towards student classes, attributes,...
