CRMs vs. Marketing Automation: What’s the Difference?
Customer relationship management (CRM) software and marketing automation software typically go hand-in-hand. In fact, to illustrate the beautiful relationship between these two software systems, we even wrote a Valentine’s Day-themed blog post this year all...
How To Automate Sales Processes with Marketing Automation
It’s no secret that marketing automation is a marketer’s dream come true. Save time! See ROI! Generate leads! Look great to your boss! (Kidding on that last one — kind of.) What we don’t see as much talk about is how marketing automation is a sales...
How marketing automation fosters & improves creativity
A few months ago, we published a blog post on ways to make your marketing automation less robotic. You see, all too often, many marketers worry that software like marketing automation limits the personal nature of your marketing efforts. In a similar vein, it’s...
How marketing automation drives revenue at each stage of the funnel
As marketers, we talk about “funnels” a lot — and to be honest, we’re often talking about the same rose by another name. Customer journeys, buyer roadmaps, and marketing and/or sales funnels trend towards referring to the same concept: all the...