Lead Management, Lead Nurturing, Marketing Automation
Who does Marketing Automation help? If you said, “Marketing!” you’re only seeing half the picture. Marketing Automation software is beneficial for Marketing teams, yes, but it’s also extremely helpful for Sales teams too. Need to sell your Sales team on...
Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Quick Tips
We get asked this question a lot: “How do I know when I’m ready to purchase Marketing Automation?” And it’s a good question. Deciding when to purchase Marketing Automation software is a personal decision for most companies and businesses, so it’s a no-brainer...
CRM Integration, Marketing Automation
The landscape of the marketing automation industry is constantly changing — and that was even before the whirlwind that was 2020. And now, more than ever, midsize businesses are emerging as a specific firmographic with specific needs for marketing automation...
Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics
Digital Marketers face countless challenges and obstacles on a day-to-day basis. Unknowns abound as we tirelessly work to answer important questions: “Which creative resonates best with our audience?” “How do we generate leads for our sales team?” “How do we know when...
Marketing Automation, Marketing Basics, Social Media
It’s something we, as marketers, see time and time again. Your organization starts a new social media program: everyone is jazzed about it for a few weeks, maybe a few months, and then eventually… it fizzles. Why social media strategies fail on...
