Sure, Valentine’s Day has come and gone, but the love story between CRMs and Marketing Automation systems is a timeless tale that’ll warm the coldest of hearts (we condone, and encourage, forwarding this blog post to your ex). Jokes aside (were we joking?), CRM...
Marketing automation software is typically purchased to enhance a company’s communication and marketing strategies. A dominant player in this field is customer engagement. The term “customer engagement” is sort of a lofty umbrella term to define the tools, avenues,...
Congratulations! You took the plunge and you’re the proud new owner of marketing automation software. Spirits are high, you’re making money moves—but where to begin? How can you ensure your marketing automation software is working for you right off the bat? Surely,...
When I was first learning about marketing automation, it sometimes felt like too much; I remember wishing that someone would just compile some resources that told me how to actually learn marketing automation. Here at Net-Results, we’re always trying to be...
Net-Results vs. Pardot—two wonderful marketing automation platforms with plenty to offer. If you’re in the research phase of your marketing automation journey, you’re probably overwhelmed with the amount of information floating around out there. Thankfully, you’re in...
The world of B2B Marketing Automation Platforms can be intimidating — there are a lot of options and every company you talk to will likely give you a different rundown with different talking points. And then you, the lucky consumer, get to cut through the...
