Segmentation Tactics for Data-Driven Marketers

Segmentation Tactics for Data-Driven Marketers

Not to sound hyperbolic, but in the land of marketing automation, segmentation is everything. Segments are the backbone of the Net-Results platform for one simple reason: they’re the ultimate customization tool for data-driven marketing strategies and campaigns....
How to Optimize Your Marketing Automation

How to Optimize Your Marketing Automation

Marketing Automation is about three things: people, processes, and bottlenecks. It’s a little bit abstract right now but stick with me and we’ll tackle how to optimize your marketing automation implementation! While every business is different, marketing...