Marketing Automation, Quora Answers
There can be only one answer to this question: a worthwhile marketing automation platform is the one that earns back its investment! Which, according to all kinds of research out there, can be a bit of a problem. Some platforms out there are extremely complicated...
Marketing Automation, Quora Answers
As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content...
Marketing Automation, Marketing Basics, Quora Answers
Marketing automation is really only about two things: Identifying prospects in your database whose timing is changing to your advantage (i.e. they are getting closer to making a buying decision),Building a relationship with prospects who aren’t ready to buy yet. (If...
Marketing Automation, Quora Answers
Universities, like businesses, need to attract customers — or in this case, students. Then, once the students are inside, they must be communicated with (through various channels). Oftentimes these communications must be geared towards student classes, attributes,...
Email Marketing, Marketing Automation, Marketing Basics, Quick Tips
We hear a lot of misconceptions surrounding email marketing. “People don’t open emails anymore.” “Email is a waste of time.” “Social is the most important thing now.” So we made a new infographic, based on a report from our...
Email Marketing, Marketing Automation, SaaS
Diving into the world of marketing automation can come with a lot of confusing terms, definitions, and expressions. But we’re a company that values transparency and we believe that all this information should be easier to find… and all in one place. Therefore, without...
