Hey there, marvelous marketers!

As we gear up for another year of innovation and strategy, it’s time to set our sails for the exciting journey that is marketing in 2024.

The landscape is ever-changing, and staying ahead of the curve is not just a choice but a necessity. So, grab your virtual surfboards as we dive into the top marketing trends that are set to make waves in the coming year.

1. Video Content Will Continue to Dominate

Video killed the radio star, and in 2024, it’s still reigning supreme.

Whether it’s short-form content for attention spans reminiscent of goldfish or long-form storytelling that captivates, video is the go-to medium for marketers.

The rise of TikTok and the continuous reign of YouTube prove that visuals are not just a part of the marketing mix; they are the marketing mix.

2. The Social Commerce Revolution (for B2C businesses)

Social media is not just for scrolling; it’s for shopping.

Social commerce is evolving from a convenient option to the primary method of online shopping. With integrated buy buttons, shoppable posts, and live shopping experiences, platforms like Instagram and Facebook are turning into virtual marketplaces.

Organizations and brands that crack the code of social commerce will be riding the wave of direct-to-consumer success.

3. Personal Branding for CEOs and Thought Leaders

In the age of social media, the faces behind the brands matter.

CEOs and thought leaders are stepping into the limelight, building personal brands that humanize the company.

Check out our very own CEO’s (Michael Ward) latest piece of thought leadership in this blog post!

Whether it’s sharing insights on LinkedIn or participating in industry conversations on Twitter, the leaders of 2024 are leveraging their personal brand to strengthen the identity and trustworthiness of their organizations.

4. Subscription-Based Models for Content and Services

As the attention economy becomes increasingly competitive, subscription-based models are gaining traction. From streaming services to content platforms, consumers are willing to pay for quality and exclusive experiences.

Marketers need to explore creative ways to offer subscription-based content or services, providing ongoing value to subscribers and fostering long-term relationships.

5. Ephemeral Content Will Continue to Thrive

If you thought disappearing content was a passing fad, think again.

Ephemeral content, like the Stories feature on various platforms, is thriving. It creates a sense of urgency and FOMO (fear of missing out), driving higher engagement.

In 2024, brands are mastering the art of telling compelling stories in a limited time frame, connecting with audiences on a more personal level.

In the fast-paced world of marketing, staying on top of trends is a perpetual challenge.

The trends of 2024 reflect a dynamic and ever-evolving landscape. As we navigate these marketing seas, remember that adaptability and innovation are crucial for guiding us toward success.

Best wishes for your 2024 marketing journey! As always, reach out to us with any questions about digital marketing or marketing automation—we’re here to help!

Lexie Robbins

Marketing @ Net-Results

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Alexis Robbins

a seasoned copywriter, digital marketer, and social media connoisseur. Enjoys: anti-jokes, David Bowie, and mismatched socks.