How To: Understand Segment Logic

How To: Understand Segment Logic

Today we’re going to discuss something even I struggle with on a daily basis: segmentation logic. I don’t know about you, but I’m constantly second-guessing myself when it’s time to build a segment and apply logic — I’ve been doing it for...
Should you worry about your bounce rate?

Should you worry about your bounce rate?

I had an interesting email pop into my inbox over the weekend and the subject line immediately caught my attention: “Your bounce rate doesn’t matter.” First of all, excellent subject line. Second of all…WHAT?! Since my early days as a digital...
40 Digital Marketing Quotes to Inspire You & Your Team

40 Digital Marketing Quotes to Inspire You & Your Team

Ahhh…inspirational quotes. With Pinterest, Tumblr, and the rise of personal blogs, we’ve all experienced our fair share of inspirational content and motivational phrases. Heck, if you head over to any social media platform you will likely find yourself...
9 Customer Interview Questions You Should Be Asking

9 Customer Interview Questions You Should Be Asking

When was the last time you held customer interviews? It’s okay, this is a safe space—you can admit that it has probably been a while. It’s not like anything else has been going on in our world, right? Everything has been “business as usual” (*cricket chirps*). As we...
Generational Marketing: Millennials & Gen Z

Generational Marketing: Millennials & Gen Z

Last week, we focused on Baby Boomers and Gen X (need a recap? Click here!). Today, we’re breaking down some generational marketing facts and tips for Millennials and Gen Z.  We all know these two generations have been the topic of conversation for the past several...
Generational Marketing: Boomers & Gen X

Generational Marketing: Boomers & Gen X

Generational marketing—who needs it?  Why, you do, of course!  Generational marketing is defined as “the approach to product development, CRM, communication, and marketing that recognizes generation as archetypes.” It can be challenging to craft worthwhile...