Keyword research is exactly what it sounds like: researching keywords! It describes the process of strategically searching for and analyzing the performance of various keywords that people search for in search engines, with the intent of using those keywords for...
“Customer churn” is a phrase that likely makes your (and your Customer Success) team’s skin crawl. Not only is it a bummer when clients decide to leave you for someone else (a competitor, nonetheless), but it’s also way too expensive to...
Today we’re going to discuss something even I struggle with on a daily basis: segmentation logic. I don’t know about you, but I’m constantly second-guessing myself when it’s time to build a segment and apply logic — I’ve been doing it for...
I had an interesting email pop into my inbox over the weekend and the subject line immediately caught my attention: “Your bounce rate doesn’t matter.” First of all, excellent subject line. Second of all…WHAT?! Since my early days as a digital...
Ahhh…inspirational quotes. With Pinterest, Tumblr, and the rise of personal blogs, we’ve all experienced our fair share of inspirational content and motivational phrases. Heck, if you head over to any social media platform you will likely find yourself...
When was the last time you held customer interviews? It’s okay, this is a safe space—you can admit that it has probably been a while. It’s not like anything else has been going on in our world, right? Everything has been “business as usual” (*cricket chirps*). As we...
