Lead Management, Lead Nurturing, Marketing Automation
Who does Marketing Automation help? If you said, “Marketing!” you’re only seeing half the picture. Marketing Automation software is beneficial for Marketing teams, yes, but it’s also extremely helpful for Sales teams too. Need to sell your Sales team on...
Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Quick Tips
We get asked this question a lot: “How do I know when I’m ready to purchase Marketing Automation?” And it’s a good question. Deciding when to purchase Marketing Automation software is a personal decision for most companies and businesses, so it’s a no-brainer...
Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics
Digital Marketers face countless challenges and obstacles on a day-to-day basis. Unknowns abound as we tirelessly work to answer important questions: “Which creative resonates best with our audience?” “How do we generate leads for our sales team?” “How do we know when...
Lead Management, Quora Answers, Sales Management
Marketing an agency, for me, is more about quality of leads than quantity of leads. Your automation strategy should ensure your agency gets the projects you really want. Allow me to explain: It’s not about scale, but about quality If you’re selling a...
Lead Management, Marketing Automation
EDIT: As good as our hacked solution was, Calendly has actually released their own Google Analytics integration. You can read about it here. If you came here looking for a solution, thanks for visiting! Have a look at our awesome marketing automation platform while...
Lead Management, Lead Scoring, Marketing Automation, Uncategorized
Lead scoring is readily available in most marketing automation platforms but quite often is misused, overlooked or poorly planned.You should score leads by lead stage to help sales team prioritize time. Lead scoring is most effective when your MAP allows you to...
