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6 B2B Lead Generation Strategies to Drive Sales

6 B2B Lead Generation Strategies to Drive Sales

Lead Management, Lead Nurturing, Lead Scoring

Lead generation can be a daunting task for many Marketing & Sales teams — but it doesn’t have to be! Sometimes we think we’ve tried it all, but usually, that’s not the case. Whether you’re looking for new ways to spice things up or...
4 Reasons Sales Teams LOVE Marketing Automation

4 Reasons Sales Teams LOVE Marketing Automation

Lead Management, Lead Nurturing, Marketing Automation

Who does Marketing Automation help? If you said, “Marketing!” you’re only seeing half the picture.  Marketing Automation software is beneficial for Marketing teams, yes, but it’s also extremely helpful for Sales teams too.  Need to sell your Sales team on...
3 Signs You’re Ready to Purchase Marketing Automation, and 1 Sign You’re NOT

3 Signs You’re Ready to Purchase Marketing Automation, and 1 Sign You’re NOT

Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Quick Tips

We get asked this question a lot: “How do I know when I’m ready to purchase Marketing Automation?” And it’s a good question.  Deciding when to purchase Marketing Automation software is a personal decision for most companies and businesses, so it’s a no-brainer...
5 Problems SOLVED with Marketing Automation Software

5 Problems SOLVED with Marketing Automation Software

Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics

Digital Marketers face countless challenges and obstacles on a day-to-day basis. Unknowns abound as we tirelessly work to answer important questions: “Which creative resonates best with our audience?” “How do we generate leads for our sales team?” “How do we know when...
What is an effective sales/lead automation strategy for an agency?

What is an effective sales/lead automation strategy for an agency?

Lead Management, Quora Answers, Sales Management

Marketing an agency, for me, is more about quality of leads than quantity of leads. Your automation strategy should ensure your agency gets the projects you really want. Allow me to explain: It’s not about scale, but about quality If you’re selling a...
Tracking Calendly Conversions in Google Analytics and AdWords

Tracking Calendly Conversions in Google Analytics and AdWords

Lead Management, Marketing Automation

EDIT: As good as our hacked solution was, Calendly has actually released their own Google Analytics integration. You can read about it here. If you came here looking for a solution, thanks for visiting! Have a look at our awesome marketing automation platform while...
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