Lead Management, Lead Nurturing, Lead Scoring
Lead generation can be a daunting task for many Marketing & Sales teams — but it doesn’t have to be! Sometimes we think we’ve tried it all, but usually, that’s not the case. Whether you’re looking for new ways to spice things up or...
Lead Scoring, Uncategorized
B2B Lead Scoring can be an incredibly effective tool when implemented and managed well — and we’re here to tell you all about how to make that your reality! What is B2B Lead Scoring? Want easy definitions of more Marketing Automation Terms?Check out the...
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Lead Scoring, Quora Answers, Sales Management
Lead scoring is most useful when the quality of leads is more important than you than the quantity of leads. What I mean by that is: if you don’t have many leads to begin with, it probably doesn’t make much sense to filter them through scoring. Sales will want to talk...
Lead Management, Lead Scoring, Marketing Automation, Uncategorized
Lead scoring is readily available in most marketing automation platforms but quite often is misused, overlooked or poorly planned.You should score leads by lead stage to help sales team prioritize time. Lead scoring is most effective when your MAP allows you to...
CRM Integration, Lead Management, Lead Nurturing, Lead Scoring, SugarCRM Integration, Uncategorized
Marketing Automation Platforms (MAPs) and CRM Systems are like Calvin and Hobbes: they’re better together. Each is great on their own, but together they’re an unbeatable force. A robust CRM integration isn’t just a “want” in a MAP, it’s...
