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4 Reasons Sales Teams LOVE Marketing Automation

4 Reasons Sales Teams LOVE Marketing Automation

Lead Management, Lead Nurturing, Marketing Automation

Who does Marketing Automation help? If you said, “Marketing!” you’re only seeing half the picture.  Marketing Automation software is beneficial for Marketing teams, yes, but it’s also extremely helpful for Sales teams too.  Need to sell your Sales team on...
3 Signs You’re Ready to Purchase Marketing Automation, and 1 Sign You’re NOT

3 Signs You’re Ready to Purchase Marketing Automation, and 1 Sign You’re NOT

Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Quick Tips

We get asked this question a lot: “How do I know when I’m ready to purchase Marketing Automation?” And it’s a good question.  Deciding when to purchase Marketing Automation software is a personal decision for most companies and businesses, so it’s a no-brainer...
5 Problems SOLVED with Marketing Automation Software

5 Problems SOLVED with Marketing Automation Software

Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics

Digital Marketers face countless challenges and obstacles on a day-to-day basis. Unknowns abound as we tirelessly work to answer important questions: “Which creative resonates best with our audience?” “How do we generate leads for our sales team?” “How do we know when...
How can a marketing automation platform help me nurture a prospect through the sales funnel?

How can a marketing automation platform help me nurture a prospect through the sales funnel?

Lead Nurturing, Quora Answers, Sales Management

Marketing automation helps you move prospects down the funnel in two ways: It allows you to identify prospects whose timing for purchasing is changing to your advantage,It allows you to build relationships with prospects whose timing isn’t right yet. So, to answer...
What are the qualities of a good lead magnet?

What are the qualities of a good lead magnet?

Lead Nurturing, Quora Answers

The qualities of a good lead magnet: Should offer genuine value Which is measured by whether someone is willing to exchange their email address in exchange for accessing it. I say genuine value, because we’ve all been burned by an enticing offer that turned out to be...
What is the impact of email automation in the present digital marketing scenario?

What is the impact of email automation in the present digital marketing scenario?

Email Marketing, Lead Nurturing, Quora Answers

When used correctly, the impact of email automation is a huge positive – more customers, more revenue. Even better, the results build over time. The reason for this is simple math. The Fastest Growing Part of Your Database is Prospects Who Haven’t Bought Yet Assuming...
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