Drip Campaign, Email Marketing, Lead Management, Lead Nurturing, Uncategorized
A sticking point for many marketers who are getting familiar with the tools in marketing automation software is how to properly plan and configure drip and nurturing campaigns. This is especially true when there are numerous actions and paths a prospect may go down...
Email Deliverability, Email Marketing, Lead Nurturing, Marketing Automation, Uncategorized
The great folks at SendGrid, one of our trusted technology partners, have written a terrific post on the new Canadian Anti-Spam Law. You can check it out here.
Auto Responder, Drip Campaign, Lead Nurturing, Marketing Automation, Uncategorized
When I started at Net-Results as a bright-eyed, bushy tailed, young college intern over a year ago, I was anxious to show my talents as a content writer. I found myself chomping at the bit to take on as many projects as I could. (And based on the mixed metaphors I...
Agency Partners, Lead Management, Lead Nurturing, Marketing Automation, Uncategorized
Marketers: You’ve worked your tail off to earn those inbound leads, but statistics say only 25% of leads are legitimate and should pass to sales. A full 50% are indeed qualified, but not yet ready to buy. So now what? Want more leads for less? Want warmer leads...
Lead Nurturing, Marketing Automation, Marketing Basics, Social Media, Uncategorized
Linkedin, with more than 2 new members joining every second, is quickly becoming one of the most popular professional networking sites, but it can be used for a lot more than finding a job. LinkedIn is one of the most effective and useful tools one can use to find...
CRM Integration, Lead Management, Lead Nurturing, Lead Scoring, SugarCRM Integration, Uncategorized
Marketing Automation Platforms (MAPs) and CRM Systems are like Calvin and Hobbes: they’re better together. Each is great on their own, but together they’re an unbeatable force. A robust CRM integration isn’t just a “want” in a MAP, it’s...
