Quora Answers, SaaS, Sales Management
The #1 problem would be: people have never heard of you and you’re small. Why should they trust you over a more established competitor? #2 is limited budget (unless you’ve got big fat funding, of course). Limited budget you can throw endless money at awareness...
Marketing Basics, Quora Answers, Sales Management
The answer depends greatly on your particular sales process. What works great for one business, might not work at all for another. The only way to find the best way to move a prospect down your sales funnel is to experiment. If you’ve already got customer data, it...
Marketing Basics, Quora Answers, Sales Management
Obviously, the actual answer to your question can only be provided after looking at your actual campaigns, emails, etc. However, as Director of Revenue for a SaaS company, I do tend to get a lot of cold emails. 99.9% of those I ignore, so I suppose I can tell you...
Lead Nurturing, Quora Answers, Sales Management
Marketing automation helps you move prospects down the funnel in two ways: It allows you to identify prospects whose timing for purchasing is changing to your advantage,It allows you to build relationships with prospects whose timing isn’t right yet. So, to answer...
Marketing Automation, Quora Answers, SaaS, Sales Management
You’ll obviously get a bunch of “pick me! pick me!” answers here. Now, I’ll do that, too (check out Net-Results! It will blow your mind!) , but I will also give you some pointers on how you can find the right platform for YOUR organization. Create a shopping list…Talk...
Email Marketing, Quora Answers, Sales Management
Let me say one thing about email marketing that’s often overlooked. Especially when we’re talking about supporting sales processes: If you do email marketing right, it makes you look totally professional. Just imagine: one of your sales reps visits a...
