Probably everything else you can think of.
Don’t get me wrong: I’m not against picking up the phone and calling. If you have a clear target audience, with a well-defined problem you can fix, you probably owe it to both you and them to try and call them.
But if you don’t, then you’re wasting your time and theirs.
And then there’s the fact that cold calling is time-intensive and easy to get wrong.
So, what else can you do? As I said, almost literally anything you can think of:
- Cold emailing. This is far easier to scale than calling.
- Ad campaigns. Get your brand and message in front of people on the web.
- Inbound marketing. Attract visitors and nurture them into leads and customers.
- Events. Talk to people directly and pass them on to sales if they’re interested.
The list is endless. The key to any of these tactics is to make sure your message fits the audience. Know their pains and how they’re willing to go (mostly financially, but also in terms of effort) to fix that pain.