Email Marketing, Quora Answers, Sales Management
Let me say one thing about email marketing that’s often overlooked. Especially when we’re talking about supporting sales processes: If you do email marketing right, it makes you look totally professional. Just imagine: one of your sales reps visits a...
Lead Management, Quora Answers, Sales Management
Marketing an agency, for me, is more about quality of leads than quantity of leads. Your automation strategy should ensure your agency gets the projects you really want. Allow me to explain: It’s not about scale, but about quality If you’re selling a...
Lead Scoring, Quora Answers, Sales Management
Lead scoring is most useful when the quality of leads is more important than you than the quantity of leads. What I mean by that is: if you don’t have many leads to begin with, it probably doesn’t make much sense to filter them through scoring. Sales will want to talk...
Marketing Automation, Marketing Basics, Sales Management, Uncategorized
If you don’t know by now, webinars are a great way to generate high quality leads. However, using webinar software alone for lead generation has severe limitations. For starters, if you are sending people to a webinar registration page, you are missing out on the...
Marketing Automation, Sales Management, Uncategorized
The quintessential marketing automation strategy is to become more efficient and effective at moving people/companies from lead to customer aka improve sales funnel conversion. What is sales funnel conversion? Clearly there are many steps involved in each stage: 1) a...
General, Lead Management, Marketing Automation, Sales Management, Uncategorized
I love Quora. I spend at least a few minutes on the site each day answering questions when I feel I can make a solid contribution. Also, I ask questions when I feel a broader perspective is needed than the perspective I can get from my own network. Sometimes, I just...
