Marketing Automation, Uncategorized
Marketing automation has become a necessity for all businesses in the current landscape. There are many options for a marketing automation platform. One of the most well-known platforms in the industry is Marketo. You are more than likely evaluating Marketo as a...
Marketing Automation, Uncategorized
The best-laid plans of marketing automation often go awry — wait, that’s not the quote. You get the picture, though: there are a lot of ways that marketing automation implementation can fail. But no worries, we’re here to help! After lots and lots of...
CRM Integration, Uncategorized
What is Dynamics CRM? Microsoft Dynamics 365 is a powerful Customer Relationship Management (CRM) software powered by, you guessed it, Microsoft! It’s a great platform with a lot of strong features and functionalities — and also a popular choice among other...
Lead Scoring, Uncategorized
B2B Lead Scoring can be an incredibly effective tool when implemented and managed well — and we’re here to tell you all about how to make that your reality! What is B2B Lead Scoring? Want easy definitions of more Marketing Automation Terms?Check out the...
Quora Answers, Uncategorized
I can’t speak for marketing managers in general, but I can tell you what the questions are that I’m trying to answer. Context: I’m in charge of marketing for a B2B SaaS product. How do I get our product in front of more eyeballs?We aren’t the biggest in our...
