Agency Partners, Channel Partners, Sales Management, Thought Leadership, Uncategorized
It seems like I’m always looking for ways to say “yes”, especially as I develop new relationships with our clients and partners. For example: “Hey Frank. Can you integrate with Acme CRM?” Yes, we can do that! “Can you extend my free...
Marketing Automation, Sales Management, Thought Leadership, Uncategorized
The free trial is all too often misunderstood by software companies. How it is utilized, offered and supported is a continual subject of debate. This confusion causes one of the most important processes in the sales cycle to become the least efficient, and with this...