CRM Integration, Lead Management, Lead Nurturing, Lead Scoring, SugarCRM Integration, Uncategorized
Marketing Automation Platforms (MAPs) and CRM Systems are like Calvin and Hobbes: they’re better together. Each is great on their own, but together they’re an unbeatable force. A robust CRM integration isn’t just a “want” in a MAP, it’s...
CRM Integration, Email Marketing, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
The other day I received an email that had very clearly missed its target market when it landed in my inbox. The email in question was from a law firm seeking my participation in a class action lawsuit for a botched surgical procedure for women that I had supposedly...
Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Uncategorized
Hello Fellow Revenue Makers, The year is officially one-third of the way over. Crazy, I know, but true. It’s also a great time to look deeper into your marketing automation and lead management practices and processes and see what may need tweaking. Here is what...
Database Segmentation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
Have you ever searched for housing on Craigslist? It can be pretty intense. I’m currently in the midst of searching for housing and I have a set of ideals and a set of “insteliminations.” The funny thing is I’ve been noticing a lot of parallels...
CRM Integration, Database Segmentation, Demand Generation, Drip Campaign, Email Marketing, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Net-Results Product Features, SugarCRM Integration, Uncategorized
Looking for alternatives to Hubspot? Recently, Viktor Nagornyy of Viktorix Innovative, published a blog post titled, “8 HubSpot Alternatives for Marketing Automation.” Much to our chagrin, we did not make Viktor’s list! Come on Viktor…...
Featured Posts, Lead Scoring, Marketing Automation, Uncategorized
Thanks to Andrew Hunt, founder of the Inbound Sales Network for contributing this guest post. You can read more from Andrew on Twitter: @InboundSales. What would happen if you made the average marketing executive follow up on the “leads” that they pass to sales? And...