Lead Scoring, Marketing Automation, Uncategorized
We’ve come up with a game changing innovation and are proud to announce Net-Results’ new Lead Score Overlays. Lead scoring, though of incredible utility in determining the interests and qualifications of leads, is under-utilized due to poor implementations by vendors....
Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
In my last post I described how you can run effective lead nurturing campaigns with a limited amount of original content. While this advice runs contrary to the messaging of many marketing automation vendors, I assure you that it’s being put to use successfully by...
Demand Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She...