In the News, Thought Leadership
Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
Featured Posts, In the News, Marketing Automation, Uncategorized
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Agency Partners, Channel Partners, In the News, Marketing Automation, Uncategorized
This morning, a member of our marketing team popped her head into my office. She asked a few questions about the news of Act-On’s $42M round (congrats to them, by the way) and I shared my thoughts on them, and the market at large. As she walked out of the room she...
In the News, Marketing Automation, Net-Results Product Features, Uncategorized
We’re pleased to announce that a completely redesigned interface for the Net-Results marketing automation platform will be going live on Friday, March 7th, 2014. We anticipate rolling out the new interface no earlier than 4:00pm MST to minimize operational...
Email Marketing, In the News, Marketing Automation, Marketing Basics, Uncategorized
Gmail’s new tabbed inbox is making waves in the digital marketing community and for good reason. According to MailChimp’s blog, their recent study shows that open rates are down significantly for both weekdays and weekends, and marketing emails are now...
In the News, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
We all have an internal list of how we want to engage with digital information. We all have preferences, we all have biases, and we all have trusted sources. But those preferences develop, they change, and they are motivated by our goals, which can be transitory. As...
