General, Marketing Automation, SaaS, Thought Leadership
I often peruse Quora and came across this question: What is the future of digital marketing? What will be the major changes in the coming years? I sat on it for a while, mused on it over my morning tea (Irish breakfast, anyone?), thought about it, then thought about...
Marketing Automation, Thought Leadership, Uncategorized
For nearly 5 years, I’ve been working with sales and marketing teams to collaborate on marketing automation programs helping to make their demand gen engines run more effectively. I’ve found that working side-by-side with the sales team (as a member of the marketing...
CRM Integration, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized
You’ve heard all about how sales and marketing need to be aligned to truly be efficient with your company growth, right?. Maybe you’ve even taken some steps to improve upon that. But how do you know if these two sides in your company are truly aligned? Well, here are...
Database Segmentation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
Curious about account-based marketing (ABM) and whether it’s a good strategy for your organization? We’re hosting a roundtable discussion about ABM through BMA Colorado on April 24th. Meredith Giersch, our Director of Channel Optimization, will explain how to...
Agency Partners, Channel Partners, Marketing Automation, Thought Leadership, Uncategorized
For agencies, it’s important to be constantly considering the business needs of your customer ecosystem. Think about your top 5 clients. What are they doing today and what should they be doing to become more successful? Are your clients’ businesses growing at the rate...
