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What major changes are coming to digital marketing?

What major changes are coming to digital marketing?

General, Marketing Automation, SaaS, Thought Leadership

I often peruse Quora and came across this question: What is the future of digital marketing? What will be the major changes in the coming years? I sat on it for a while, mused on it over my morning tea (Irish breakfast, anyone?), thought about it, then thought about...
Should digital marketers continue to use Facebook for B2B content marketing?

Should digital marketers continue to use Facebook for B2B content marketing?

Thought Leadership

When you hear the word “Facebook,” what comes to mind? If it isn’t that photo of Mark Zuckerberg on a surfboard…I can’t relate. Just kidding! (But to view said photo, click here — it’s iconic). Facebook was once the mecca for...
Work with Sales on Your Marketing Automation Programs

Work with Sales on Your Marketing Automation Programs

Marketing Automation, Thought Leadership, Uncategorized

For nearly 5 years, I’ve been working with sales and marketing teams to collaborate on marketing automation programs helping to make their demand gen engines run more effectively. I’ve found that working side-by-side with the sales team (as a member of the marketing...

7 Ways to Know if Sales and Marketing are in Alignment

CRM Integration, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized

You’ve heard all about how sales and marketing need to be aligned to truly be efficient with your company growth, right?. Maybe you’ve even taken some steps to improve upon that. But how do you know if these two sides in your company are truly aligned? Well, here are...
4 Posts that Show you How to Implement Account-Based Marketing

4 Posts that Show you How to Implement Account-Based Marketing

Database Segmentation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized

Curious about account-based marketing (ABM) and whether it’s a good strategy for your organization? We’re hosting a roundtable discussion about ABM through BMA Colorado on April 24th. Meredith Giersch, our Director of Channel Optimization, will explain how to...
7 Questions Agencies Need to Ask While Researching Marketing Automation Vendors

7 Questions Agencies Need to Ask While Researching Marketing Automation Vendors

Agency Partners, Channel Partners, Marketing Automation, Thought Leadership, Uncategorized

For agencies, it’s important to be constantly considering the business needs of your customer ecosystem. Think about your top 5 clients. What are they doing today and what should they be doing to become more successful? Are your clients’ businesses growing at the rate...
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