Lead Nurturing, Quora Answers, Sales Management
Marketing automation helps you move prospects down the funnel in two ways: It allows you to identify prospects whose timing for purchasing is changing to your advantage,It allows you to build relationships with prospects whose timing isn’t right yet. So, to answer...
Featured Posts, Lead Nurturing, Marketing Basics, Uncategorized
According to most sales statistics, 95% of your prospects are merely browsing and as many as 70% of them will eventually buy what you’re selling. Only 5% of those prospects, if that, are ready to buy right now. That means most of your leads are just sitting...
Demand Generation, Lead Management, Marketing Automation, Uncategorized
It’s hard to believe how fast marketing automation is evolving – and the wealth of information available about the space. If you have a Google Alert set for “marketing automation,” you know what we mean. With that in mind, we’d like to give a quick shout-out to a few...
Marketing Automation, Uncategorized
I’m not sure anyone really asks, “What’s your sign?” as a pick-up line these days, but with the rising popularity of marketing automation, perhaps more people should be asking, “What’s your score…lead score, to be exact?” Isn’t it every sales person’s dream to know...
Demand Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She...
