It’s hard to believe how fast marketing automation is evolving – and the wealth of information available about the space. If you have a Google Alert set for “marketing automation,” you know what we mean.
With that in mind, we’d like to give a quick shout-out to a few folks that help the rest of us think about demand generation, lead nurturing and marketing automation in new, creative or fun ways. Each person’s name is a link to his/her Twitter account for easy follow-ability.
Disclaimer: while many marketing automation vendors are posting great information and articles about these topics, we wanted to keep the list vendor-neutral and focus on individual contributors (who are listed in no particular order).
1. Carlos Hidalgo – with over 1,700 Tweets, you just know that at least once a day, Carlos is going to share something insightful about marketing automation, especially from his clients’ perspective.
2. Matt Heinz – his blog “Matt on Marketing” is fresh, funny and contains tons of free tips and advice about more than just marketing automation – from lead nurturing emails to print collateral tips, his posts are worth a read.
3. Laura Ramos – her knowledge and insights about using marketing solutions and technology to cut through the noise in complex B2B sales cycles are delivered in a clean, no-nonsense style.
4. Jep Castelein – with the promise of helping clients uncover untapped revenue in their database, Jep launched LeadSloth as a resource center with useful marketing automation tips from an unbiased viewpoint.
5. Andrew Hunt – his Blog “From Clicked to Closed” gives readers practical inbound marketing advice in an anecdotal style that is refreshing, informative and fun to read.
6. David Raab – an experienced analyst with a keen eye on using the latest technologies to enhance marketing, his blog “Customer Experience Matrix” provides its readers with useful information, especially during the all-important vendor selection process.
7. Ardath Albee – her book “eMarketing Strategies for the Complex Sale” is chock full of actionable information and Ardath is a talented and savvy contributor about hot topics such as marketing automation, social media, lead nurturing and more.
8. Craig Rosenberg – so the name the Funnelholic makes us crack a smile every time, but Craig backs up his “addiction” with great tips and strategies about B2B marketing, lead generation and lead nurturing.
9. Mac McIntosh – with 20 years of advertising, marketing and sales experience, he helps readers and clients understand the “big picture” of lead management from pre-pipeline to a closed sale.
We picked these 9 experts because they provide great information, but we know this list is far from complete. If you’d like to suggest your favorite demand gen or marketing automation expert, please comment below or send us a tweet @NetResults and we’ll include them in a future post. Happy automating!
