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Balancing Perception and Reality in Sales (and Life)

Agency Partners, Channel Partners, Demand Generation, General, Marketing Automation, Uncategorized

How many times have you presented a proposal to a client/prospect and you felt flat-out awesome about your performance? Maybe you finished the meeting and found yourself pumping your fist, in awe of your own sales prowess. Perhaps you even slapped a few high-fives...
From Confusion to Conversion: 6 Aspects to Effective Landing Page Conversions

From Confusion to Conversion: 6 Aspects to Effective Landing Page Conversions

Agency Partners, Marketing Automation, Marketing Basics, Progressive Profiling, Submission Forms, Uncategorized

Hi, nice to meet you! Can I get yo’ numba? Excuse me? This is an unfortunate scenario that can be found all over the internet. No, not internet dating and lame pick-up lines. I’m talking here about irresponsible landing pages. Please, don’t be that...

Determining Organizational Readiness for Marketing Automation

Agency Partners, Demand Generation, Marketing Automation, Uncategorized

Marketing Automation is an evolutionary step that goes beyond simply providing email content to your contacts. Marketing Automation blends data, content, lead scoring and nurturing that requires active participation in order to realize real results. And the results...
Marketing Technology Trends for 2013

Marketing Technology Trends for 2013

Agency Partners, In the News, Marketing Automation, Thought Leadership, Uncategorized

A dynamic trend is sweeping the digital agency landscape and it involves people, processes and technology. Clients and brands are increasingly turning to their agencies for staff “in-sourcing”, creative and innovative experiences, and technology...

An Interview with Andrew Hunt of Inbound Sales Network

Agency Partners, Channel Partners, Demand Generation, Featured Posts, Marketing Automation, Social Media, Uncategorized

Recently we were lucky enough to catch up with Andrew Hunt. Andrew is the Founder of Inbound Sales Network and has over 15 years of senior sales and marketing experience, helping companies increase sales performance efficiency by over 500%. Inbound Sales Network...

Agile Marketing Automation: How You Can Market Through Change.

Agency Partners, Channel Partners, Demand Generation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized

Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation.  Agile...
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