Email Marketing, Marketing Automation, Net-Results Product Features
Subject lines are the ultimate underdog in the marketing world. They are your first, and potentially last, impression on prospective customers—be sure to make them count! Not sure where to start? You’re not alone. As we study the importance of eye-catching subject...
General, Marketing Automation, Uncategorized
Email marketing is an extremely cost effective and efficient way to promote your business. Unfortunately, many small businesses are reluctant to engage in email marketing for fear of legal implications surrounding the practice. This post is intended to clearly spell...
Demand Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She...
Demand Generation, Marketing Automation, Uncategorized
By Elizabeth Sklaroff, Access Marketing Company I’m a pretty laid back person. I don’t get excited about much – and not much impresses me. But I have to say that I’m jazzed about lead gen again, and it’s because of the web intelligence I’m able to get now. With the...