Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
One of our fab customers recently reached out for some advice regarding webinar promotion. This question really got our juices flowing and we felt this info was helpful for everyone (including us — it’s an excellent opportunity to read up on the latest tips)! So...
Ahhh…A/B testing (aka, ‘split testing’). I remember I first came across the basic notion/existence of A/B testing during the first week of my first marketing job. Fresh out of college, I thought I knew it all. I was running email campaigns,...
Email marketing is one of our most effective tools as digital marketers. Its efficacy is unparalleled; yet, now more than ever, it can be difficult to decide what to do (or not do!) for a successful email marketing campaign. What’s trending and what’s...
Email marketing has taken the world by storm. Did you know that in 2019 alone, 293.6 billion emails were sent and received each day? Now get this: in 2022 it’s projected that this figure will increase to over 347.3 billion daily emails. Do you know what this...
