General, Marketing Automation, Marketing Basics, Uncategorized
Several months ago, a widely debated blog post was published that touted the death of the white paper in B2B marketing (I’ve provided a link to the posts and a related Focus expert Q&A.) As a writer, the thought of the white paper going away wasn’t exactly...
Demand Generation, Lead Management, Marketing Automation, Uncategorized
It’s hard to believe how fast marketing automation is evolving – and the wealth of information available about the space. If you have a Google Alert set for “marketing automation,” you know what we mean. With that in mind, we’d like to give a quick shout-out to a few...