Featured Posts, General, Marketing Automation, Uncategorized
Just when you think you’ve heard it all, here comes the view from Internlandia. Our new series celebrates the creative people, ideas and adventures that make up our Net-Results’ Intern staff. Their world is all about learning, experience, authenticity,...
Database Segmentation, Demand Generation, Featured Posts, Lead Management, Marketing Automation, Marketing Basics, Uncategorized
You may be wondering why a leader of a Marketing Automation software company is telling people they shouldn’t be using Marketing Automation. Hey nice post, Einstein. I’m sure the prospects will be beating down the door now to purchase your tool. I get it. But if you...
Featured Posts, Lead Scoring, Marketing Automation, Uncategorized
Thanks to Andrew Hunt, founder of the Inbound Sales Network for contributing this guest post. You can read more from Andrew on Twitter: @InboundSales. What would happen if you made the average marketing executive follow up on the “leads” that they pass to sales? And...
Email Deliverability, Email Marketing, Featured Posts, Marketing Automation, Uncategorized
You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox...
Database Segmentation, Drip Campaign, Featured Posts, Lead Nurturing, Uncategorized
Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures,...
Drip Campaign, Featured Posts, Lead Nurturing, Marketing Automation, Uncategorized
A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because...
