Email Marketing, Marketing Automation, Uncategorized
As specialists in the field of marketing automation, it is easy to assume everyone is using email to communicate with prospects, customers and technology partners. When you stop and think about it, however, is that assumption really accurate? Are most businesses...
Demand Generation, Email Marketing, Marketing Automation, Uncategorized
One question we hear quite often from our clients is, “How often should I be sending emails and communicating with my database of leads?” While we wish there was a hard and fast rule on this topic, like so many other marketing questions, the answer really depends on...
Demand Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She...
Marketing Automation, Uncategorized
No other system can be up and running as fast as Net-Results. One reason for this is our Web Form Mappings. In order to capture information from forms and landing pages filled out by your sites’ visitors, other systems force you to re-build all of your existing forms...