Email Marketing, Marketing Automation, Marketing Basics, Social Media, Uncategorized
The field of marketing has experienced many changes as technological advances, human and corporate goals as well as consumer habits have evolved. From humble beginnings as early-human paintings of animals to carefully segmented content, marketing has developed into...
Drip Campaign, Email Marketing, General, Lead Nurturing, Marketing Automation, Marketing Basics, Social Media, Uncategorized
Social media is quickly taking over as our way of communicating. Ten years ago if you wanted to organize a meeting at a certain time and place, a conversation over a phone occurred. Now a tweet or post on social media will accomplish the same goal. Social Media is...
Agency Partners, Channel Partners, Demand Generation, Featured Posts, Marketing Automation, Social Media, Uncategorized
Recently we were lucky enough to catch up with Andrew Hunt. Andrew is the Founder of Inbound Sales Network and has over 15 years of senior sales and marketing experience, helping companies increase sales performance efficiency by over 500%. Inbound Sales Network...
General, Marketing Basics, Social Media, Uncategorized
Earlier today, I stepped outside to enjoy some fresh air and pester two of our developers about a few website changes when I noticed they were utterly transfixed by quite a ruckus in the nearby trees. As I continued to stare, I couldn’t believe what I saw – 12 or...
Email Marketing, General, Social Media, Uncategorized
“The amount of time people spend online has not increased since last year,” according to a CNET News article sourcing a report released by Forrester. Perhaps more interesting, however, is the reason for the trend – online behavior is changing. “Engagement...
Social Media, Uncategorized
With celebrity tweets about botched Botox, personal agony over the tanning bed tax and Justin Bieber as a trending topic, it is sometimes hard to see the legitimacy of using social media as a way to communicate with your prospects. While it’s easy to get...