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Building the Right Marketing Automation Team

General, Lead Management, SugarCRM Integration, Uncategorized

In today’s marketing landscape, there’s an increased need for customer segmentation, a growing choice of marketing channels, the necessity to integrate more third-parties, and the seemingly endless touch points necessary to forge strong customer relationships. Today’s...
4 Posts that Show you How to Implement Account-Based Marketing

4 Posts that Show you How to Implement Account-Based Marketing

Database Segmentation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized

Curious about account-based marketing (ABM) and whether it’s a good strategy for your organization? We’re hosting a roundtable discussion about ABM through BMA Colorado on April 24th. Meredith Giersch, our Director of Channel Optimization, will explain how to...
What Makes a Great Salesperson?

What Makes a Great Salesperson?

General, Lead Management, Marketing Automation, Sales Management, Uncategorized

I love Quora. I spend at least a few minutes on the site each day answering questions when I feel I can make a solid contribution. Also, I ask questions when I feel a broader perspective is needed than the perspective I can get from my own network. Sometimes, I just...

GUEST POST: Why Leads Need Nurturing [Infographic]

Agency Partners, Lead Management, Lead Nurturing, Marketing Automation, Uncategorized

Marketers: You’ve worked your tail off to earn those inbound leads, but statistics say only 25% of leads are legitimate and should pass to sales. A full 50% are indeed qualified, but not yet ready to buy. So now what? Want more leads for less? Want warmer leads...
FunnelVision for Sugar 7: A Seamless Integration of Marketing Automation and CRM

FunnelVision for Sugar 7: A Seamless Integration of Marketing Automation and CRM

CRM Integration, Lead Management, Marketing Automation, Net-Results Product Features, SugarCRM Integration, Uncategorized

The Net-Results team is excited to announce our latest version of the SugarCRM integration: FunnelVision for Sugar7. As the creators of one of the very first integrations with SugarCRM we are excited to see Sugar’s growth and support our seamless integration...
Email Marketing vs. Marketing Automation in 1 Paragraph

Email Marketing vs. Marketing Automation in 1 Paragraph

Agency Partners, Channel Partners, Email Marketing, Lead Management, Marketing Automation, Uncategorized

I just returned from a trip to Belgium and Germany to meet with some of our outstanding partners. The insight gleaned from them was invaluable; trips like that really help me stay in touch with how Europe is embracing marketing automation and how that market is really...
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