Marketing Automation, Marketing Basics, Social Media
It’s something we, as marketers, see time and time again. Your organization starts a new social media program: everyone is jazzed about it for a few weeks, maybe a few months, and then eventually… it fizzles. Why social media strategies fail on...
Email Marketing, Marketing Basics, Quora Answers
As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates. Our target audiences are ever-evolving and the digital marketing landscape is constantly changing; however, it’s important to note that a few...
Quora Answers, Social Media
“How do I write a good piece of content for social media posts?” Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for...
Email Marketing, Marketing Automation, Marketing Basics, Uncategorized
Building an opt-in database and growing quality website traffic are two tasks nearly every marketer is faced with, regardless of specific position or industry. After all, these components are the building blocks for most marketing campaigns and the foundation for a...