“How do I write a good piece of content for social media posts?”

Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for the sake of this answer: you’re posting on organic social and are looking to create social posts and blog posts to be cross-posted on social.

So, here are 5 easy tips for writing a good piece of content for social media posts:

  1. Consider your audience. You’re trying to build a relationship with each one of your readers, and the way to do that is to consider them at each and every turn. You want to be providing them value with every post — whether that’s a laugh or something that will help them in their professional spaces.

    So consider your audience. What type of person are they? What are they looking for? What would they find useful and valuable? Always, always write everything with your end user in mind. Personas are helpful with this to keep you very aligned with who you’re actually targeting in your writing. Not only this, but all of this should be backed up by research! Which blog posts have your audience engaged with the post in the past?

    Everything that you write should appeal to your ideal customer. The tone, the content, and the knowledge it offers are all part of your branding and should stay consistent across platforms while also appealing to your audience.
  2. Include a CTA. Every blog post should include a CTA, whether that’s to have the reader subscribe to your blog, download a gated asset, register for a webinar, schedule a demo, etc. The goal of all social and blog posts should be getting those people’s information so you can get them into your funnel and sell your product to them later.

    The posts content should lead naturally into the CTA that you eventually include. Here are some super basic examples that I’ve written myself: What are some of the top questions to ask while evaluating marketing automation software? and How do you optimize a conversion funnel?
  3. SEO matters. All your blog posts should be written for SEO purposes. This means choosing a keyword or search phrase and including it in the images alt tags, in the headers, and sprinkling it throughout your content piece. YoastSEO is a great plugin for WordPress if you’re working and writing blog posts for distribution on social over there.
  4. Cross-link. This is sort of a cheater tip because it’s a combination of 2 and 3, but cross linking your own posts to other posts on your website will really help you build more credibility and create more deep visits on your blog, website, or posts.

    Google likes to see you crosslinking your articles and you may see dividends in terms of SEO rankings, but also, the more relevant content you provide. An easy way to do this for blog posts is to create a “related posts” section, on your blog, but actually including links within your blog post will also help you out and provide more useful content.
  5. Be a human. You’re a human who’s writing for humans. Include some transparency, some personal anecdotes, or real-life examples. Personality is expected these days and the more (appropriate) personality you include, the more engaging your writing will become. Try to tap into how you really talk, how you really explain, and what you think your audience will be able to identify with.

Hope that helps!

To your success,
Sarah Augustinsky
Digital Marketing Specialist at Net-Results Marketing Automation

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Sarah Augustinsky

on the books: digital marketing specialist — more commonly known as: sass master extraordinaire