Demand Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She...
Demand Generation, Marketing Automation, Uncategorized
There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through,...
Marketing Automation, Uncategorized
An article in today’s Emarketer newsletter, “The Sad Tale of Abandoned Shopping Carts” reaffirmed what we’ve been preaching for quite some time now: every potential customer who puts items in their cart and leaves without ordering is a...
Marketing Automation, Uncategorized
I’ve found that a lot of software companies have regular meetings to sit around and discuss what they think their customers want. These meetings often involve the marketing, development, and executive teams – sometimes they might even include sales. But...