In the News, Thought Leadership
Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
General, Marketing Automation, SaaS, Thought Leadership
I often peruse Quora and came across this question: What is the future of digital marketing? What will be the major changes in the coming years? I sat on it for a while, mused on it over my morning tea (Irish breakfast, anyone?), thought about it, then thought about...
Marketing Automation, Thought Leadership, Uncategorized
For nearly 5 years, I’ve been working with sales and marketing teams to collaborate on marketing automation programs helping to make their demand gen engines run more effectively. I’ve found that working side-by-side with the sales team (as a member of the marketing...
CRM Integration, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized
You’ve heard all about how sales and marketing need to be aligned to truly be efficient with your company growth, right?. Maybe you’ve even taken some steps to improve upon that. But how do you know if these two sides in your company are truly aligned? Well, here are...
