What methods are better at generating sales leads than cold calling?
Probably everything else you can think of. Don’t get me wrong: I’m not against picking up the phone and calling. If you have a clear target audience, with a well-defined problem you can fix, you probably owe it to both you and them to try and call them. But if you...
What are the top marketing automation trends?
Marketing automation has been around for about a decade now – and it hasn’t changed in its core. Yes, there’s new technology and features. But in the core, marketing automation is still about generating revenue. Or is it? Here’s one trend we keep saying seeing...
What are some good tips for a newbie in inbound marketing?
The secret to inbound marketing is elusive. It’s something a lot of marketers don’t grasp and struggle with. Over the years, as marketing consultant, I’ve had my own struggle with inbound marketing. From personas to content to marketing automation (here’s a...
What do marketers look for in a marketing automation platform?
Oftentimes? Many of the wrong things. There is this persistent myth that marketing automation platforms are there just to make your life easier. This is isn’t untrue, but if thats what you’re after you’re missing the point. Dont get me wrong, the practical...