The secret to inbound marketing is elusive. It’s something a lot of marketers don’t grasp and struggle with.
Over the years, as marketing consultant, I’ve had my own struggle with inbound marketing. From personas to content to marketing automation (here’s a nice guide on how to use marketing automation btw)… I knew all about it and yet, having set up a new funnel, things just didn’t automatically work.
Until I found the secret to inbound marketing.
It was not what I thought it was.
It also wasn’t sexy.
… hard work and iteration.
Yup, sorry. That’s all there is to it.
In over a decade I haven’t been to come up with a single inbound campaign that’s been really successful right off the bat (and if you have, more power to you).
Despite investing time in personas, journeys, etc. Nothing tends to work really well the first time.
But the good news is: it works a lot better the second time. And then the third time. Once you have data, identify bottlenecks and adjust – that’s when the magic happens.
If you’re looking for a great way to do inbound marketing (or as we like to call it: build relationships with prospects that aren’t ready to buy yet) then come check out Net-Results.
Our platform is specifically built to help you build relationships with prospects. And know who in your funnel is ready to buy.