What are the risks of digital marketing?
Speaking from a marketer’s perspective… 1. Looking stupid when your beautiful plans and customer journeys are destroyed by the unrelenting fists of reality. 2. Looking stupid when your $5000 ($50k?) campaign brings in absolutely no leads. 3. Getting...
How can I make my life easier as a digital marketer?
With ten years of digital marketing experience, maybe I can give you a few pointers: 1. Accept that marketing is still a creative profession. Yes, data is important. Yes, you should be data-driven. But guess what? It’s still not programming. There is no...
As a salesperson, how do you differentiate a product that has no differences with those of the competition?
Marketing is all about perception and positioning. Just because the products are similar doesn’t mean the companies behind it are. My personal niche of marketing automation is a great example of this. My company’s product, Net-Results, competes directly with the...
What is missing in the most popular email marketing/sales automation software?
What’s missing in most popular marketing automation software is focus. That’s the reason we (at Net-Results, where we offer our own marketing automation platform) put out content like the Marketing Automation Buyer’s Guide. It’s because marketers (whom we...