There are two main currencies you’ll be paying with for your marketing automation platform migration: behavioral data and your time. Now, obviously you’ll have to migrate your assets. If you work with a stellar customer success team (like the one we have...
As a company that sells a marketing automation platform, we talk to marketers every day about their problems. If we just go by what we hear prospects say on demos, it’s something like this: “Can your platform do X, Y or Z?”. Often this centers around email automation,...
The key to successful email marketing is to consider timing. Traditionally, email marketing has gone something like this: you import a list of contacts, you draw up an email, you blast it out. Watch the leads come in. As outlined in the whitepaper Email...
Very good question! Here are some key questions to ask during the sales process. Note, I took these from the Marketing Automation’s Buyer’s Guide I wrote a while back (still 100% relevant!). Go grab it through this link, or just keeping reading: Why...
I would imagine in many ways it’s like how a regular development team is different from an Agile development team. Traditionally, you’d define a project, plan it out and work towards it. The problem with that approach is that when coding software, you don’t always...
Being the person in charge of generating leads for a B2B SaaS business (Net-Results, a marketing automation platform along the lines of Pardot and Marketo), let me try and answer this question. With varying success, here are some things that we’ve tried to...
