How do you market your B2B startup well during a demo presentation?
Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem In order to stand out, don’t try to fix the world’s problems. At the same time, don’t just build a product, because you have an idea you...
Small business digital marketing: do it yourself or outsource?
It’s common to find this question from CEOs/founders who are considering multiple options for their marketing team. We usually see three different trains of thought: CEOs want to do marketing themselves.They want to outsource an agency or freelancer.They want to...
How does marketing automation drive sales engagement?
Our philosophy here at Net-Results is that marketing automation should be about two things: Identifying prospects whose timing is changing to your advantage.Building relationships with prospects whose timing is yet to change. The first of these two is...
What are some good, inexpensive marketing strategies?
Working at a bootstrapped company, you learn to be smart with your budget. Here are some of the less budget-intensive strategies we’ve tried: Content marketing. Since we have a great writer and an awesome designer in our team, we can produce good content...