Here at Net-Results Marketing Automation, we focus on helping our prospects to really find the platform that will work for their goals and business case — and that’s what everyone should be focused on when choosing new software for their company: what are your...
Marketing automation implementation can be a tough nut to crack for a variety of reasons. (We made a Marketing Automation Implementation Guide because we got so many questions about it!) But back to the question — which marketing automation companies offer...
A strong brand persona has a lot of moving parts. Not only do you need to have your mission statement, core values, and strengths or USPs, but you also need to cultivate a relationship of trust with your audience and a strong visual identity. So how do you establish a...
What an awesome question (and one that a lot of people aren’t thinking about!). So how do you optimize a conversion funnel? 4 easy steps: Define the steps in your conversion funnelGather data on conversion rates between each stepIdentify the bottlenecks in your...
Social strategy is often overlooked in favor of regular posting. So what is the best social media strategy to engage maximum people through content? Give the people what they want.Look at the data. What’s getting the highest engagement rate? What are people sharing...
There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”).It’s easier...
