As a company that sells a marketing automation platform, we talk to marketers every day about their problems.
If we just go by what we hear prospects say on demos, it’s something like this:
- “Can your platform do X, Y or Z?”. Often this centers around email automation, CRM integration, workflows, email builders, etc. Very tactical level, feature focused stuff.
- “We’re on platform XYZ and we don’t like how they handle feature ABC / their support sucks / too expensive. We’re looking for a replacement.”
As mentioned, these are all very tactical problems. They “just need” these features. Or they “just don’t like” Pardot, or Marketo.
Underneath that, of course, is the general reality of marketing. Which is to generate leads and qualified sales opportunities.
What’s the best way to do that? Well, as we say it, marketing automation should help you do two things:
- Identify prospects whose timing is changing to your advantage,
- Build relationships with prospects whose timing is yet to change.
Come check out Net-Results, where we love solving your marketing problems with you. 🙂
