Speaking from a marketer’s perspective…

1. Looking stupid when your beautiful plans and customer journeys are destroyed by the unrelenting fists of reality.

2. Looking stupid when your $5000 ($50k?) campaign brings in absolutely no leads.

3. Getting clobbered during sales-marketing meetings with the fact that the leads you did generate suck.

4. Never really knowing why your campaign was successful.

5. Being virtually unable to replicate a successful campaign, because… marketing.

Oh, the risks are plenty. 😉

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Henrik Becker

Marketing Automation Consultant