Lead Management, Uncategorized
To really be best in class with your demand generation program, lead stage management is key. It’s imperative that you keep a tight control on your leads in their active lead stage. By doing so, you’ll have better reporting, forecasting and targeted...
Marketing Automation, Marketing Basics, Sales Management, Uncategorized
If you don’t know by now, webinars are a great way to generate high quality leads. However, using webinar software alone for lead generation has severe limitations. For starters, if you are sending people to a webinar registration page, you are missing out on the...
General, Marketing Automation, Uncategorized
Witnessing customers switching to Net-Results from other popular marketing automation platforms, as well as consulting on marketing automation migration projects, I’ve discovered some common reasons why businesses make the switch. The most common reasons businesses...
Marketing Automation, Marketing Basics, Uncategorized
A common way to identify sales leads with marketing automation is to use visitor tracking + website behavior to learn more about prospects interests, intentions and current buying status. When new to marketing automation, this is one of the most eye-opening functions...
Marketing Basics, Uncategorized
A few months ago, I got some sage advice from @SujanPatel about how to rise up to become a contributor on top sites. The primary advice that I’ve successfully applied thus far is starting by getting your content published on industry/niche sites along with actively...
Marketing Automation, Sales Management, Uncategorized
The quintessential marketing automation strategy is to become more efficient and effective at moving people/companies from lead to customer aka improve sales funnel conversion. What is sales funnel conversion? Clearly there are many steps involved in each stage: 1) a...