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Why Personalization Matters in Marketing Automation

Why Personalization Matters in Marketing Automation

Marketing Automation, Marketing Basics, Quora Answers

I was scrolling through Quora the other day (as I often do), when I came upon this question: Why does personalization take such a large part in digital marketing? And it got me thinking. Obviously, we’re a marketing-automation-focused blog here at Net-Results...
5 Post-Pandemic Marketing Strategies that Ensure Long-Term Success

5 Post-Pandemic Marketing Strategies that Ensure Long-Term Success

Marketing Basics

The past year has been, to put it mildly, difficult. While the title of this blog post suggests an inevitable end of the pandemic, we’re by no means insinuating that the COVID-19 pandemic, and its drastic repercussions, are behind us. We have a bit of time...
3 Signs You’re Ready to Purchase Marketing Automation, and 1 Sign You’re NOT

3 Signs You’re Ready to Purchase Marketing Automation, and 1 Sign You’re NOT

Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Quick Tips

We get asked this question a lot: “How do I know when I’m ready to purchase Marketing Automation?” And it’s a good question.  Deciding when to purchase Marketing Automation software is a personal decision for most companies and businesses, so it’s a no-brainer...
5 Problems SOLVED with Marketing Automation Software

5 Problems SOLVED with Marketing Automation Software

Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics

Digital Marketers face countless challenges and obstacles on a day-to-day basis. Unknowns abound as we tirelessly work to answer important questions: “Which creative resonates best with our audience?” “How do we generate leads for our sales team?” “How do we know when...
Why Social Media Strategies Fail on Implementation

Why Social Media Strategies Fail on Implementation

Marketing Automation, Marketing Basics, Social Media

It’s something we, as marketers, see time and time again. Your organization starts a new social media program: everyone is jazzed about it for a few weeks, maybe a few months, and then eventually… it fizzles. Why social media strategies fail on...
5 Important KPIs for Digital Marketing

5 Important KPIs for Digital Marketing

Marketing Basics, Quick Tips, Reporting

Digital Marketing is a fun, fast-paced environment where creativity and ingenuity take precedence; however, it’s important to implement metrics and KPIs (Key Performance Indicators) in order to track the performance of digital marketing campaigns. We get it—numbers...
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