Drip Campaign, Lead Nurturing, Marketing Automation, Uncategorized
Lead Nurturing vs Drip Email Marketing Campaigns A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”?...
Database Segmentation, Drip Campaign, Featured Posts, Lead Nurturing, Uncategorized
Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures,...
Drip Campaign, Featured Posts, Lead Nurturing, Marketing Automation, Uncategorized
A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because...
Drip Campaign, Lead Nurturing, Marketing Automation, Uncategorized
If you don’t know what drip marketing is, it’s likely that you’re at least familiar with the practice. Drip marketing is the process of sending messages to prospects and customers at regular intervals based on certain behaviors or lead status. The...
Featured Posts, Lead Nurturing, Marketing Basics, Uncategorized
According to most sales statistics, 95% of your prospects are merely browsing and as many as 70% of them will eventually buy what you’re selling. Only 5% of those prospects, if that, are ready to buy right now. That means most of your leads are just sitting...
Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
In my last post I described how you can run effective lead nurturing campaigns with a limited amount of original content. While this advice runs contrary to the messaging of many marketing automation vendors, I assure you that it’s being put to use successfully by...