Lead Management, Lead Scoring, Marketing Automation, Uncategorized
Lead scoring is readily available in most marketing automation platforms but quite often is misused, overlooked or poorly planned.You should score leads by lead stage to help sales team prioritize time. Lead scoring is most effective when your MAP allows you to...
Lead Management, Uncategorized
To really be best in class with your demand generation program, lead stage management is key. It’s imperative that you keep a tight control on your leads in their active lead stage. By doing so, you’ll have better reporting, forecasting and targeted...
Marketing Automation, Marketing Basics, Sales Management, Uncategorized
If you don’t know by now, webinars are a great way to generate high quality leads. However, using webinar software alone for lead generation has severe limitations. For starters, if you are sending people to a webinar registration page, you are missing out on the...
General, Marketing Automation, Uncategorized
Witnessing customers switching to Net-Results from other popular marketing automation platforms, as well as consulting on marketing automation migration projects, I’ve discovered some common reasons why businesses make the switch. The most common reasons businesses...
Marketing Automation, Marketing Basics, Uncategorized
A common way to identify sales leads with marketing automation is to use visitor tracking + website behavior to learn more about prospects interests, intentions and current buying status. When new to marketing automation, this is one of the most eye-opening functions...
