Lead Nurturing, Quora Answers, Sales Management
Marketing automation helps you move prospects down the funnel in two ways: It allows you to identify prospects whose timing for purchasing is changing to your advantage,It allows you to build relationships with prospects whose timing isn’t right yet. So, to answer...
Marketing Basics, Quora Answers
Here are the key elements I see in a customer driven marketing strategy: Talk to them. Yes, it’s a hassle. Yes, you have to prepare yourself with good questions. But you’ve got to talk to customers (and you know what? It’s always fun – at least, for me it...
Lead Nurturing, Quora Answers
The qualities of a good lead magnet: Should offer genuine value Which is measured by whether someone is willing to exchange their email address in exchange for accessing it. I say genuine value, because we’ve all been burned by an enticing offer that turned out to be...
