If you use a marketing automation platform, which one is it and what is good or bad about it?

Let me start off by being upfront about my very biased opinion: I work for and work with Net-Results Marketing Automation.

That being said, before I was Director here, I spent 6 years in the marketing automation industry as a consultant. Let me share some of my insights on Net-Results vs some of the other tools you might have heard of.

First of all, Net-Results is a platform that competes with the likes of Marketo, Pardot and Eloqua. That immediately tells you it doesn’t compete with SMB tools like ActiveCampaign or Drip, which are more focused on one-man marketing shops or small teams. Net-Results supports marketing teams of 2+ marketers, usually in a B2B environment that involves a sales team.

Net-Results has really great segmentation capabilities and the ability to apply those segments across the board. You can trigger campaigns, alerts, syncs or anything else based off of those segments, which means you can get exceptionally granular in your setup. You can really tell this with something like lead scoring, which (like in tools like HubSpot or Pardot) is often limited to a single scoring sheet.

All that flexibility does make the learning curve a little steeper, but fortunately the email, form and landing page builders are “MailChimp”-level easy to use. So for your day-to-day stuff, you’re working with some really easy tools that don’t require IT involvement at all.

And, last but not least, what Net-Results does a lot better than the competition: offer support. All Net-Results customers get unlimited phone and email support. No “premium support plan” that you pay extra for.

Net-Results cons? Honestly, the interface could use an update. Which it will get sooner rather than later.

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Henrik Becker

Director of Marketing. Former marketing automation consultant. From the Netherlands, that's where he learned to dance.
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